Top of the World is partnering with Lids, The University of Oklahoma and Oklahoma State University to host a bedlam themed pop-up shop on Saturday, August 3 from 11:30 a.m. to 8 p.m. at Mother Road Market in Tulsa, Okla. Fans of both schools will be able to shop exclusive apparel and headwear from in-state companies Top of the World and Gameday Couture as well as other novelty items.
In celebration of the upcoming football season and tax-free weekend, the family-friendly event will feature tailgate games, giveaways, and appearances from the schools’ mascots. Each school will also have ticket office representatives in attendance, allowing fans to learn more about various ticket options.
“The Bedlam pop-up shop is a collaboration between OU, OSU, Top of the World and Lids to provide a retail option to an otherwise underserviced part of the state. Tulsa was chosen due to a large number of loyal fans and alumni from both schools,” said Tina Gaines, Top of the World Director of Partnership Marketing. “We’re looking forward to a fun, pre-season event while getting geared up for the 2019 football season!”
The collaborative event will give fans a unique shopping experience while promoting school spirit and state pride. Throughout the day, shoppers will be able to participate in trivia, corn hole competitions and photo ops.
“One of our goals for the Mother Road Market space is to draw our community in with a fun, diverse set of programming and events to give our community a place to connect and interact,” said Lobeck Taylor Family Foundation CEO Elizabeth Frame Ellison. “We can’t think of a better way to kick off football season than to welcome in fans and alumni of OU and OSU!”
Mother Road Market is Tulsa’s first food hall, developed by the Lobeck Taylor Famliy Foundation, and allows Tulsans and tourists alike to eat, sip, shop and enjoy over 20 different food and retail concepts - all under one roof. It is located at 1124 S. Lewis Ave.
About Top of the World
Top of the World is one of the largest licensees within the collegiate licensing and broader headwear and apparel industry. It has led the collegiate licensed headwear market for over three decades and expanded into apparel in 2017. As of 2018, Top of the World is one of only 33 companies worldwide to be accredited by the Fair Labor Association, the highest level of FLA affiliation, for its commitment to social responsibility and the highest standard of business practices with its partnering factories. Top of the World holds more than 700 college and university licenses and has offices in Oklahoma, Michigan and Ohio.
Lids Sports Group is the largest omni-channel licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the U.S., Canada and Puerto Rico through over 1,200 retail locations. Indianapolis-based Lids Sports Group operates stores under the Lids, Locker Room by Lids, Fan Outfitters and numerous other name-plates. Lids also has locations in Macy’s department stores throughout the United States.