Top of the World attended its 10th IMG College Licensing Seminar May 8-9 in San Diego, California. IMGCL is the largest collegiate licensing agency, representing almost 200 of the nation’s top colleges, universities, bowl games, athletic conferences, the Heisman Trophy and the NCAA. Each year the agency hosts an educational seminar for its client base and select retailers and licensees.
“As a leading manufacturer of headwear and apparel in the collegiate licensed products industry, we were excited to have the opportunity to support and participate in the IMGCL Seminar 2018 as the top-level sponsor and as an attendee,” said Brian Delehoy, Senior Director of Licensing.
Renata Kukowski, Vice President of Licensing and Marketing, paneled a discussion on corporate social responsibility alongside PNG factory owner Harold Koh. PNG has been Top of World’s primary headwear factory partner for the last 18 years.
“We truly appreciate Liz Kennedy, IMGCL’s Vice President for Corporate Responsibility, inviting Top of the World to be a part of the supply chain and corporate social responsibility panel discussion,” said Kukowski. “Though CSR is an important and often discussed topic at industry events, this panel focused on interdependence and how best practices and partnerships across all levels of the supply chain can further advance CSR efforts. It was a privilege to have Harold fly all the way from South Korea to also speak with attendees to provide a perspective from the factory level, which many licensing directors never have the opportunity to hear.”
The seminar concludes each year with a party for all attendees, and this year Top of the World co-hosted the event for more than 300 guests. Country singer Scotty McCreery provided the entertainment while Top of the World hosted a custom hat station for the 300-plus attendees to design their own personalized TOW cap with felt letters.
“Other than the dance floor during Scott McCreery’s private concert, the Top of the World custom hat station was the place to be all night,” said Delehoy. “Countless industry partners expressed their excitement and gratitude, and the hats were proudly worn all around San Diego’s popular Gaslamp Quarter late into the evening and beyond.”