Ohio State Getting Nearly $100M In 10-Year Apparel Deal With J. America, Fanatics

Ohio State Univ. officials on Thursday said that the team of J. America Sportswear and Fanatics Inc. "won the bidding to produce OSU-licensed apparel and to sell it online and in campus retail outlets," according to Steve Wartenberg of the COLUMBUS DISPATCH. The new 10-year deal is "expected to give" the school $9.7M annually, up from the current $4.2M. University officials said that the arrangement "will provide higher-quality merchandise and streamline production of OSU goods." Revenue from apparel sales "will be used to fund scholarships and improve student and alumni services." OSU Senior VP & Special Assistant to the President Jeff Kaplan said that J. America and Fanatics were selected "because their combined bid provided the best revenue stream."