Jeff Frye Named Chief Operating Officer of Vetta Brands

Vetta, LLC, an expert and industry leader in licensed and wholesale blank apparel and headwear, has named Jeff Frye as Chief Operating Officer.

“We believe that Jeff is a perfect fit for Vetta and brings the skills required to take us to the next level,” said Glenn Silbert, Chief Executive Officer for Vetta. “Jeff believes in the value that we create for our brand partners—through our tremendously skilled team, organizational capabilities and licensing partnerships—as well as our vision to be the industry leader by bringing brands to life through innovative product and partnership solutions.”

Throughout his 25-year career, Jeff has extensive senior executive leadership experience with some of the top apparel industry retailers. He has held roles in all areas of product, operations and global supply chain—including manufacturing, product development, design, global sourcing, tech design, quality assurance, marketing, merchandising, operations, human resources, retail distribution, store operations and planning—with Cone Mills, Gap Inc., Lucky Brand and Guess Inc. Most recently, he served as President and COO of Hoorsenbuhs.

Jeff earned his bachelor’s degree in industrial engineering from Appalachian State University and a master’s degree in Textiles and Business from the Institute of Textile Technology.

“I am thrilled to be joining this amazingly successful company,” said Frye. “Our differential value is clear, and we have the best talent in the industry that will continue to build our capabilities and grow our company into the world-class brand management platform. Given the ever-changing apparel and headwear retail sector, Vetta is uniquely nimble with fashion, speed and flexibility expertise to capitalize on consumer trends that will drive significant growth for our brand partners.”