PNG Vietnam welcomes the University of Oklahoma and Top of the World.
Top of the World partnered with retailer Alumni Hall to open the store that included Top of the World headwear and apparel and merchandise from licensees such as Cutter and Buck, Logo Brands, Simple Modern, Garb, Skicks and Rock ‘Em Socks.
Opening week saw a lot of traffic from MSU fans, students and alums who were in town for the rivalry game. In addition to partnering with multiple licensees, Top of the World also brought in celebrity shoe designer Jordana Schrager to design a rivalry mural that visitors were able to sign during their time in the store.
“The Top of the World pop-up was a tremendous undertaking involving many individuals throughout the company, and I couldn’t be prouder of the team and how everyone came together,” said Renata Kukowski Top of the World VP of Licensing. “The pop-up showcased our full capabilities as a company—from product to marketing—but more than that, we coordinated with several complementary licensees and MSU Licensing to provide a comprehensive retail experience, the likes of which our licensing partners had never seen. In that one week, we showed our partners how industry collaboration can bring about a transformational concept, and at the same time, we were able to further promote the Top of the World brand in the MSU market.”
On October 17, Top of the World employees from the Webberville and Fowlerville offices were able to view the pop-up shop and learn more about VIP during a pop-up shop open house and employee luncheon with leadership.
“From someone who works behind the scenes, it was a nice experience to be a part of and get a behind-the-scenes look at all the teamwork and preparation that goes into marketing our brand and building relationships,” said Monica Bettner, Sub-Licensing Specialist in the Fowlerville office.
Top of the World, the leading collegiate apparel and headwear licensee, has inked a deal with the University of Connecticut to become the school’s exclusive apparel and headwear licensee in all mass channels of distribution.
The partnership kicks off for Back to School 2019 and will provide retailers with a one-stop-shop for all adult apparel and headwear, which will utilize the Captivating Apparel label. Top of the World will collaborate with Outerstuff, the top collegiate licensee in kids’ apparel, to offer a cohesive, consistent brand look at retailers like Walmart, Target and Costco.
The agreement also provides marketing resources to further support the UConn brand and grow the business in this channel.
“We couldn’t be more excited to partner with such a high-profile, iconic university like UConn,” said Scott Shuler, President of Top of the World. “We have already been working closely with UConn to develop a line that resonates with its alumni and fans and to launch new marketing initiatives to enhance the in-store experience.”
Top of the World previously held an exclusive headwear licensee in the mass channels, however BTS 2019 will mark the company’s first entry into mass apparel for UConn.
“We are thrilled to be partnering with Top of the World to give UConn fans a new and exciting offering across these retail partners,” said Kyle Muncy, UConn Director of Strategic Partnerships and Business Development. “This retail space is such a massive part of the overall collegiate merchandise business and teaming with TOW will help us provide a more complete apparel and headwear offering across the market. We hope and expect that our fans will notice a difference next summer when product hits those retailers.”
About Top of the World
Top of the World is one of the largest licensees within the collegiate licensing and broader headwear and apparel industry. It has led the collegiate licensed headwear market for over three decades and expanded into apparel in 2017. As of 2018, Top of the World is one of only 33 companies worldwide to be accredited by the Fair Labor Association, the highest level of FLA affiliation, for its commitment to social responsibility and the highest standard of business practices with its partnering factories. Top of the World holds more than 700 college and university licenses and has offices in Oklahoma, Michigan and Ohio.
Top of the World, the leader in collegiate licensed apparel and headwear, has been named the official locker room provider for the Big Ten Conference. Top of the World has served as the official Big Ten locker room headwear provider since 2000, but under the new partnership, the company will additionally provide locker room apparel for all 28 sports in the conference, beginning in Fall 2018 and throughout the next three academic years.
Top of the World, the maker of collegiate licensed apparel and headwear, has been named the official locker room provider for the Pac-12 Conference. Top of the World has served as the official Pac-12 locker room headwear provider since 2014, but under the new partnership, the company will additionally provide locker room apparel for all 24 sports in the conference, beginning in Fall 2018 and throughout the next three academic years.
In 2017, Top of the World, the leader in college licensed apparel and headwear, joined forces with Urban Prep to give students a hat of their respective future college or university to put on as they announced their future college plans. The idea for the partnership came after Renata Kukowski, Top of the World’s Vice President of Marketing & Licensing, came across an article online about Signing Day.
Top of the World attended its 10th IMG College Licensing Seminar May 8-9 in San Diego, California. IMGCL is the largest collegiate licensing agency, representing almost 200 of the nation’s top colleges, universities, bowl games, athletic conferences, the Heisman Trophy and the NCAA. Each year the agency hosts an educational seminar for its client base and select retailers and licensees.
Spring is the season for students to declare which college they will call home in the years ahead, and Top of the World is here to help them spread the word – with a few extra incentives. This is the third year for the Declaration Days program, which will award three scholarships valued at $500, $1,000 and $5,000. In addition to scholarships, a class hat and T-shirt will be given to the school with the most declarations.