Top of the World and Authentic Brands Group (ABG), today announced a partnership to create an all-new Spyder collegiate apparel collection. The Spyder assortment will launch in major retailers including Dick’s Sporting Goods, Amazon, Lids, Scheels and select campus bookstores this September.
“We couldn’t be more excited to bring our Spyder collaboration to the collegiate market,” said Scott Shuler, President of Top of the World. “Spyder’s powerful brand recognition and innovative products make for an exciting offering and will give students and brand fans a new way to show their school pride.”
The Spyder collegiate collection centers on versatile styles for a casual and active lifestyle, from tailgating to hiking. Included in the assortment are fleece zip ups, quarter zip pullovers and lightweight insulated jackets. The collection will launch with over 35 schools nationwide.
To bring the partnership to life, Top of the World and Spyder will be hosting various events on college campuses throughout the fall and winter. Igloo themed pop-up shops will feature product displays, music, photo booths and more. Students also will participate in campus scavenger hunts and product demos.
“Top of the World is a definitive leader in collegiate apparel,” said Jarrod Weber, Group President, Lifestyle at ABG, owner of Spyder. “This is an exciting partnership and we look forward to seeing students and fans show support for their school in Spyder apparel.”
About Top of the World
Top of the World is one of the largest licensees within the collegiate licensing and broader headwear and apparel industry. It has led the collegiate licensed headwear market for over three decades and expanded into apparel in 2017. As of 2018, Top of the World is one of only 33 companies worldwide to be accredited by the Fair Labor Association, the highest level of FLA affiliation, for its commitment to social responsibility and the highest standard of business practices with its partnering factories. Top of the World holds more than 700 college and university licenses and has offices in Oklahoma, Michigan, Ohio and Kentucky.
Spyder is one of the world’s most recognizable and credible outdoor sportswear brands. Focused on enhancing the ski experience both on and off the mountain, Spyder prides itself on its advanced technical composition and style. Official outfitter for the U.S. Ski Team for over 30 years, Spyder offers technical ski, fitness,swim and lifestyle apparel and accessories for men, women, and children. The highly sought-after brand is available in over 140 direct-to-consumer retail outposts globally as well as department stores, sporting goods stores and specialty retailers throughout North America, Europe, Middle East, South Korea and China. For more information visit www.spyder.comand follow us on social @spyderactivate on Instagram, Facebookand Twitter.
About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. Its brands have a global retail footprint in more than 100,000 points of sale across the luxury, specialty, department store, mid-tier, mass and e-commerce channels and more than 4,930 freestanding stores and shop-in-shops around the world.
ABG is committed to transforming brands by delivering compelling product, content, business and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. ABG’s portfolio of iconic and world-renowned brands generates $9.3 billion in annual retail sales and includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Michael Jackson® (managed brand), Nautica®, Aéropostale®, Juicy Couture®, Vince Camuto®, Herve Leger®, Judith Leiber®, Frederick's of Hollywood®, Nine West®, Frye®, Jones New York®, Louise et Cie®, Sole Society®, Enzo Angiolini®, CC Corso Como®, Hickey Freeman®, Hart Schaffner Marx®, Adrienne Vittadini®, Taryn Rose®, Bandolino®, Misook®, 1.STATE®, CeCe®, Chaus®, Spyder®, Tretorn®, Tapout®, Prince®, Volcom®, Airwalk®, Vision Street Wear®, Above The Rim®, Hind®, Thomasville®, Drexel® and Henredon®.
For more information, visit authenticbrandsgroup.com.
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