Columbus-Based Companies to Host Ohio State University Fashion Show and Pop-Up Shop

Columbus, Ohio – Three Columbus-based companies will be hosting an Ohio State University pop-up shop and fashion show on Wednesday, October 9 at The Eagle Short North in Columbus, Ohio. 

The pop-up shop is a collaboration between Top of the World, Ohio State’s primary apparel and headwear licensee, Homage and Bend Active. Operated by Buckeye Corner, the pop-up will be open to the public from 5 p.m. until 9 p.m. It will be housed in Top of the World’s mobile marketing trailer, making its debut that night, and will be located in Hull Alley, just outside The Eagle.  

The fashion show begins at 8 p.m. and will feature a showcase of current apparel and headwear from all three companies, as well as a sneak peek of product from future collections. 

“The pop-up shop and fashion show will provide fans with a one-of-a-kind experience to buy Ohio State apparel and an exclusive first look at up-and-coming styles that have yet to hit stores,” said Renata Kukowski, Top of the World VP of Marketing and Licensing. “We’re thrilled to include Ohio State’s official retail partner Buckeye Corner, as well as Homage and Bend—two strong local apparel companies that are well known to fans—in such a fun, high-energy event in Short North.”

The pop-up shop and fashion show will be open to the public. The Eagle Short North is located at 790 N. High Street, Columbus, Ohio.  

About Top of the World 

Top of the World is one of the largest licensees within the collegiate licensing and broader headwear and apparel industries. It has led the collegiate licensed headwear market for over three decades and expanded into apparel in 2017. As of 2018, Top of the World is one of only 33 companies worldwide to be accredited by the Fair Labor Association, the highest level of FLA affiliation, for its commitment to social responsibility and the highest standard of business practices with its partnering factories. Top of the World holds more than 700 college and university licenses and has offices in Oklahoma, Michigan, Kentucky and Ohio.

Top of the World Partners with The Atlantic Coast Conference

Top of the World, the leader in collegiate licensed headwear, has been named the official locker room headwear provider for the Atlantic Coast Conference. Under the new partnership, Top of the World will provide locker room headwear for all 27 sports in the conference, beginning in Fall 2019 and throughout the next three academic years.

In addition to providing the on-field product, Top of the World will also produce and distribute officially licensed locker room and championship headwear at retail.

“We look forward to having Top of the World as part of our ACC Championship events,” said Commissioner John Swofford. “This partnership not only enhances the student-athlete experience during our championship celebrations, but also provides an opportunity for our fans to support their favorite teams.”

With the addition of the partnership with the ACC, Top of the World now provides product for over 350 collegiate championships annually. 

“We are thrilled to be working with the ACC as the conference’s official headwear partner,” said Scott Shuler, President of Top of the World. “As a college-focused company, Top of the World takes pride in recognizing and supporting these student-athletes’ athletic achievements at championship events throughout the year.”

About to the ACC

The Atlantic Coast Conference, now in its 67th year of competition and 15 members strong, has long enjoyed the reputation as one of the strongest and most competitive intercollegiate conferences in the nation. ACC members Boston College, Clemson, Duke, Florida State, Georgia Tech, Louisville, Miami, North Carolina, NC State, Notre Dame, Pitt, Syracuse, Virginia, Virginia Tech and Wake Forest continue to build upon the cornerstones on which the league was founded in 1953 with a consistent balance of academics, athletics and integrity. The ACC currently sponsors 27 NCAA sports – 14 for women and 13 for men – with member institutions located in 10 states. For more information, visit theACC.com and follow @theACC on Twitter and on Facebook (facebook.com/theACC).

About Top of the World

Top of the World is one of the largest licensees within the collegiate licensing and broader headwear and apparel industry. It has led the collegiate licensed headwear market for over three decades and expanded into apparel in 2017. As of 2018, Top of the World is one of only 33 companies worldwide to be accredited by the Fair Labor Association, the highest level of FLA affiliation, for its commitment to social responsibility and the highest standard of business practices with its partnering factories. Top of the World holds more than 700 college and university licenses and has offices in Oklahoma, Michigan, Kentucky and Ohio.

 

Top of the World to Debut Spyder Collegiate Collection

Top of the World and Authentic Brands Group (ABG), today announced a partnership to create an all-new Spyder collegiate apparel collection. The Spyder assortment will launch in major retailers including Dick’s Sporting Goods, Amazon, Lids, Scheels and select campus bookstores this September.

“We couldn’t be more excited to bring our Spyder collaboration to the collegiate market,” said Scott Shuler, President of Top of the World. “Spyder’s powerful brand recognition and innovative products make for an exciting offering and will give students and brand fans a new way to show their school pride.”

 The Spyder collegiate collection centers on versatile styles for a casual and active lifestyle, from tailgating to hiking. Included in the assortment are fleece zip ups, quarter zip pullovers and lightweight insulated jackets. The collection will launch with over 35 schools nationwide.

 To bring the partnership to life, Top of the World and Spyder will be hosting various events on college campuses throughout the fall and winter. Igloo themed pop-up shops will feature product displays, music, photo booths and more. Students also will participate in campus scavenger hunts and product demos.

 “Top of the World is a definitive leader in collegiate apparel,” said Jarrod Weber, Group President, Lifestyle at ABG, owner of Spyder. “This is an exciting partnership and we look forward to seeing students and fans show support for their school in Spyder apparel.” 

About Top of the World 

Top of the World is one of the largest licensees within the collegiate licensing and broader headwear and apparel industry. It has led the collegiate licensed headwear market for over three decades and expanded into apparel in 2017. As of 2018, Top of the World is one of only 33 companies worldwide to be accredited by the Fair Labor Association, the highest level of FLA affiliation, for its commitment to social responsibility and the highest standard of business practices with its partnering factories. Top of the World holds more than 700 college and university licenses and has offices in Oklahoma, Michigan, Ohio and Kentucky.

 About Spyder

Spyder is one of the world’s most recognizable and credible outdoor sportswear brands. Focused on enhancing the ski experience both on and off the mountain, Spyder prides itself on its advanced technical composition and style. Official outfitter for the U.S. Ski Team for over 30 years, Spyder offers technical ski, fitness,swim and lifestyle apparel and accessories for men, women, and children. The highly sought-after brand is available in over 140 direct-to-consumer retail outposts globally as well as department stores, sporting goods stores and specialty retailers throughout North America, Europe, Middle East, South Korea and China. For more information visit www.spyder.comand follow us on social @spyderactivate on InstagramFacebookand Twitter.

 About Authentic Brands Group

Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. Its brands have a global retail footprint in more than 100,000 points of sale across the luxury, specialty, department store, mid-tier, mass and e-commerce channels and more than 4,930 freestanding stores and shop-in-shops around the world.

ABG is committed to transforming brands by delivering compelling product, content, business and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. ABG’s portfolio of iconic and world-renowned brands generates $9.3 billion in annual retail sales and includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Michael Jackson® (managed brand), Nautica®, Aéropostale®, Juicy Couture®, Vince Camuto®, Herve Leger®, Judith Leiber®, Frederick's of Hollywood®, Nine West®, Frye®, Jones New York®, Louise et Cie®, Sole Society®, Enzo Angiolini®, CC Corso Como®, Hickey Freeman®, Hart Schaffner Marx®, Adrienne Vittadini®, Taryn Rose®, Bandolino®, Misook®, 1.STATE®, CeCe®, Chaus®, Spyder®, Tretorn®, Tapout®, Prince®, Volcom®, Airwalk®, Vision Street Wear®, Above The Rim®, Hind®, Thomasville®, Drexel® and Henredon®.


For more information, visit authenticbrandsgroup.com
Follow ABG on TwitterLinkedin and Instagram.

Top of the World Partners with the American Athletic Conference

Top of the World, the leader in collegiate licensed headwear, has been named the official locker room headwear provider for the American Athletic Conference. Under the new partnership, Top of the World will provide locker room headwear for all 22 sports in the conference, beginning in Fall 2019 and throughout the next two academic years. 

In addition to providing the on-field product, Top of the World will also produce and distribute officially licensed locker room and championship headwear at retail.

“We are pleased to partner with Top of the World as our official locker room headwear provider for our 22 conference championships,” American Athletic Conference Commissioner Mike Aresco said. “Top of the World is a nationally recognized industry leader in collegiate headwear and admired for its creative designs. This new partnership will assure that our student-athletes and coaches at each of our championships will be wearing high quality headwear.” 

With the addition of the partnership with The American, Top of the World now provides product for over 350 collegiate championships annually.

“We are extremely honored to have been chosen as The American’s official headwear partner,” said Scott Shuler, President of Top of the World. “We look forward to celebrating and honoring The American’s student-athletes and their tremendous athletic achievements across the conference’s 22 sports.” 

About the American Athletic Conference

 The American Athletic Conference (The American), a member of the NCAA, was reconstituted in 2013. With the conference office in Providence, Rhode Island, The American is comprised of the following institutions: UCF, Cincinnati, UConn, ECU, Houston, Memphis, Navy (in football only), USF, SMU, Temple, Tulane and Tulsa. Wichita State (basketball and Olympic sports) joined the Conference on July 1, 2017. Under the leadership of Commissioner Mike Aresco, The American sponsors 22 championships – 10 for men and 12 for women; is a member of the College Football Playoff; began new television partnerships with ESPN and CBS Sports in 2013-14; and has a marketing partnership with Learfield. For more information, please visit www.TheAmerican.org.

About Top of the World

Top of the World is one of the largest licensees within the collegiate licensing and broader headwear and apparel industry. It has led the collegiate licensed headwear market for over three decades and expanded into apparel in 2017. As of 2018, Top of the World is one of only 33 companies worldwide to be accredited by the Fair Labor Association, the highest level of FLA affiliation, for its commitment to social responsibility and the highest standard of business practices with its partnering factories. Top of the World holds more than 700 college and university licenses and has offices in Oklahoma, Michigan and Ohio.

Bedlam Pop-Up Shop Set for Mother Road Market in Tulsa

Top of the World is partnering with Lids, The University of Oklahoma and Oklahoma State University to host a bedlam themed pop-up shop on Saturday, August 3 from 11:30 a.m. to 8 p.m. at Mother Road Market in Tulsa, Okla. Fans of both schools will be able to shop exclusive apparel and headwear from in-state companies Top of the World and Gameday Couture as well as other novelty items.

In celebration of the upcoming football season and tax-free weekend, the family-friendly event will feature tailgate games, giveaways, and appearances from the schools’ mascots.  Each school will also have ticket office representatives in attendance, allowing fans to learn more about various ticket options.

“The Bedlam pop-up shop is a collaboration between OU, OSU, Top of the World and Lids to provide a retail option to an otherwise underserviced part of the state. Tulsa was chosen due to a large number of loyal fans and alumni from both schools,” said Tina Gaines, Top of the World Director of Partnership Marketing. “We’re looking forward to a fun, pre-season event while getting geared up for the 2019 football season!” 

The collaborative event will give fans a unique shopping experience while promoting school spirit and state pride. Throughout the day, shoppers will be able to participate in trivia, corn hole competitions and photo ops. 

“One of our goals for the Mother Road Market space is to draw our community in with a fun, diverse set of programming and events to give our community a place to connect and interact,” said Lobeck Taylor Family Foundation CEO Elizabeth Frame Ellison. “We can’t think of a better way to kick off football season than to welcome in fans and alumni of OU and OSU!”

Mother Road Market is Tulsa’s first food hall, developed by the Lobeck Taylor Famliy Foundation, and allows Tulsans and tourists alike to eat, sip, shop and enjoy over 20 different food and retail concepts - all under one roof. It is located at 1124 S. Lewis Ave.  

About Top of the World 

Top of the World is one of the largest licensees within the collegiate licensing and broader headwear and apparel industry. It has led the collegiate licensed headwear market for over three decades and expanded into apparel in 2017. As of 2018, Top of the World is one of only 33 companies worldwide to be accredited by the Fair Labor Association, the highest level of FLA affiliation, for its commitment to social responsibility and the highest standard of business practices with its partnering factories. Top of the World holds more than 700 college and university licenses and has offices in Oklahoma, Michigan and Ohio.

About Lids

Lids Sports Group is the largest omni-channel licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the U.S., Canada and Puerto Rico through over 1,200 retail locations.  Indianapolis-based Lids Sports Group operates stores under the Lids, Locker Room by Lids, Fan Outfitters and numerous other name-plates.  Lids also has locations in Macy’s department stores throughout the United States.

Declaration Days 2019 Campaign Launches April 1

High school seniors across the country are declaring their future college, and Top of the World is here to help them spread the word – with a few extra incentives. This is the fourth year for the Declaration Days scholarship contest that runs from April 1 – May 1 and will award three scholarships valued at $5,000, $1,000 and $500. In addition to scholarships, a class hat and T-shirt will be given to the school with the most declarations.

Danielle Conners took home the $5,000 scholarship in 2018 after declaring Mississippi State University.

“Winning the scholarship definitely helped during my freshman year because it took some weight off my shoulders about having to worry about paying for my housing,” said Conners. “I think that high school seniors should declare because it not only helps you meet people, but you also have a chance to win a scholarship just like this!”

Declaration Days began in 2015 and has since flourished into an annual scholarship opportunity where Top of the World partners with colleges and universities across the country. To declare their school, students visit declarationdays.com, fill out their information, including which school they are declaring, upload a selfie with a graphic of their school and the Declaration Days logo and post their declaration to Twitter, Instagram or Facebook using #DeclarationDays, then they are entered to win one of three scholarships.

A lot of planning goes into making Declaration Days fun, easy and convenient for schools and students alike. Declaration Days allows every high school senior to declare one of the biggest moments of their lives with their family, friends and community through social media.

We hope to continue to build on the participation and excitement that we’ve seen from schools and students year over year,” said Tina Gaines, Top of the World Director of Partnership Marketing. “Knowing that so many schools are able to make the Declaration Days scholarships available to students is incredibly satisfying.”

An estimated 50-plus colleges and universities are participating this year with an estimated 10,000-plus students posting #DeclarationDays on their social channels.

For more information about Declaration Days 2019, visit declarationdays.com April 1 – May 1 and follow @towbrand on Twitter, Instagram and Facebook.

Top of the World partners with Alumni Hall to open first-ever retail pop-up shop

Top of the World partnered with retailer Alumni Hall to open the store that included Top of the World headwear and apparel and merchandise from licensees such as Cutter and Buck, Logo Brands, Simple Modern, Garb, Skicks and Rock ‘Em Socks.

Opening week saw a lot of traffic from MSU fans, students and alums who were in town for the rivalry game. In addition to partnering with multiple licensees, Top of the World also brought in celebrity shoe designer Jordana Schrager to design a rivalry mural that visitors were able to sign during their time in the store.

“The Top of the World pop-up was a tremendous undertaking involving many individuals throughout the company, and I couldn’t be prouder of the team and how everyone came together,” said Renata Kukowski Top of the World VP of Licensing. “The pop-up showcased our full capabilities as a company—from product to marketing—but more than that, we coordinated with several complementary licensees and MSU Licensing to provide a comprehensive retail experience, the likes of which our licensing partners had never seen. In that one week, we showed our partners how industry collaboration can bring about a transformational concept, and at the same time, we were able to further promote the Top of the World brand in the MSU market.”

On October 17, Top of the World employees from the Webberville and Fowlerville offices were able to view the pop-up shop and learn more about VIP during a pop-up shop open house and employee luncheon with leadership.

“From someone who works behind the scenes, it was a nice experience to be a part of and get a behind-the-scenes look at all the teamwork and preparation that goes into marketing our brand and building relationships,” said Monica Bettner, Sub-Licensing Specialist in the Fowlerville office.