J. America announced today an exclusive North American distribution agreement with LiT Coolers, an industry leader in the rotational molded cooler and stainless tumbler market. In this new partnership LiT Coolers will leverage J. America's best in class distribution and LiT's innovative products driven by their patented technology to accelerate market share growth. LiT Coolers is best known for its patented Night-Sight LED Technology which fully illuminates the contents of the cooler without compromising precious cooler space. The LiT Cooler technology also features integrated 'Ice Legs' for better ice retention and a fully customizable logo window. J. America's distribution currently services 25,000+ doors in the outdoor, resort, military, corporate and team-licensed markets, and has already established a LiT Cooler co-branding agreement with John Deere.