Vetta takes pride in the consumer brands that make up our licensed portfolio. Vetta has a range of licensed agreements that are created to meet the unique needs of each individual partner. We understand that each consumer brand has strategic goals based on brand position and Vetta's custom approach ensures that all products fall in alignment with those goals.
THE OHIO STATE UNIVERSITY
Top of the World is proud to hold a single source licensing agreement with The Ohio State University. Serving as a single source provider of apparel and headwear, Top of the World is responsible for servicing over 800 retailers with over 300+ unique headwear and apparel styles.
UNIVERSITY OF KENTUCKY
Top of the World holds a single source licensing agreement with the University of Kentucky, serving as a single source provider of apparel while also offering headwear. TOW opened the Kentucky Brand Center in 2017 and employs a full time brand representative who drives relationships and analyzes trends in the local market.
UNIVERSITY OF OKLAHOMA
Top of the World holds a semi-exclusive headwear agreement with The University of Oklahoma. This level of partnership includes a full headwear line driven by the unique fan and alumni base of the university. TOW employs a full time brand representative who drives relationships with local stakeholders and analyzes trends in the local market.
UNIVERSITY OF FLORIDA
Top of the World holds a semi-exclusive headwear agreement with The University of Florida. This level of partnership includes a full headwear line driven by the unique fan and alumni base of the university. TOW employs a full time brand representative who drives relationships with local stakeholders and analyzes trends in the local market.
Top of the World is licensed with over 700 colleges and universities across the country. Each licensing agreement is tailored to the needs of the licensor to ensure all product meets the needs of the university and the local market.
Since its founding in 1837, John Deere has seen a great many changes in its business, its products, its services. Change always comes with opportunity. And Deere has always been ready and willing to embrace it. Yet, through it all, John Deere's mission is still dedicated to those who are linked to the land – farmers and ranchers, landowners, builders, and loggers. And Deere has never outgrown, nor forgotten, its founder's original core values. Those values determine the way we work, the quality we offer, and the unsurpassed treatment you get as a customer, investor, employee.
REALTREE is the creator and marketer of the world's most versatile camo patterns. No matter where you hunt or enjoy the outdoors, there is no better way to blend in with your surroundings than by wearing REALTREE Camo .
Dan Adamson & Brian Goldman teamed up to create Farm Boy Farm Girl based on their fond childhood memories of collecting eggs, baling hay and playing in the hayloft. The Farm Boy and Farm Girl brands were developed to capture the heartfelt pride and meaningful connections of Farming and rural life.
Top of the World Outdoor signed an exclusive North American distribution agreement with LiT Coolers, an industry leader in the rotational molded cooler and stainless tumbler market. In this new partnership LiT Coolers will leverage Top of the World Outdoor's best in class distribution and LiT's innovative products driven by their patented technology to accelerate market share growth.
Beginning with the desire to get closer to critters, Mossy Oak was founded in camouflage design. Their first patterns - Bottomland®, Greenleaf®, original Treestand®, Full Foliage® and Fall Foliage® - used natural elements and colors, and electrified the camouflage industry with specialized designs that made the hunter actually blend into the natural surroundings.